WFD is a premier provider of alternative investor databases that cover the entire spectrum of institutional and private investors. Fund managers can use ten criteria—including investor category, fund type, strategy, and location—to quickly and easily source prospects.
WFD databases are used by a wide range of fund managers to augment their marketing efforts in the alternative investment arena.
Hedge Funds
Hedge funds use WFD to identify prospects. Not every hedge fund has the same marketing agenda. Some firms target small family offices, foundations, or endowments. Others search for large pension plans or insurance companies. Regardless of their size, hedge funds rely on WFD databases to find investors interested in their funds and strategies.
Funds of Funds
Funds of funds tap WFD databases to discover investors seeking investment managers. Many institutional and private investors rely on funds of funds to select funds that are outside their area of expertise. Funds of hedge funds and funds of private equity, venture capital, and real estate funds use WFD to find investors wanting exposure to the alternative industry using a multimanager approach.
Real Estate Funds
Real estate funds search WFD profiles seeking investors that are a fit for their fund strategy. These managers trust WFD to source long-term investors who have an interest in core, core-plus, distressed, opportunistic, and value-added strategies and who are looking for uncorrelated returns.
Private Equity and Venture Capital Funds
Private equity and venture capital funds use the WFD database to broaden the scope of their premarketing and marketing campaigns. Private equity and venture funds must raise capital within a specific time frame, so they must quickly identify an audience that is likely to respond to their message. WFD databases make their efforts efficient and effective, significantly increasing their success rate.