Alternative Fund Manager Customers
Whitehall Financial Data (WFD) is the premier database provider that covers the entire spectrum of alternative investors. WFD lets fund managers quickly and easily access alternative investors by category, desired fund type and strategy, location, and company name.
The WFD database is used by a wide range of fund managers to augment their marketing effort in the alternative investment arena:
Hedge Funds
Hedge Funds use WFD to identify potential investors. Not every hedge fund has the same marketing agenda. Some firms target small family offices, foundations, and endowments. Others, due to their size and scope, search for large pension plans and insurance companies. Regardless of size or category, hedge funds rely on the WFD database to find investors interested in their strategies and funds.
Funds of Funds
Funds of Funds tap the WFD database to discover investors seeking investment managers. Many institutional and private investors rely on funds of funds to select funds—something that is outside their area of expertise. Funds of hedge funds, and funds of private equity, venture capital, real estate funds use WFD’s offering to find investors wanting exposure to the alternative industry using a multi-manager approach.
Real Estate Funds
Real Estate Funds search WFD profiles seeking investors that fit their fund strategy. Whether industrial or distressed commercial properties funds, many investors allocate assets to the real estate sector to receive uncorrelated returns. Real estate funds trust WFD to source alternative investors with this interest and a long-term investment horizon.
Private Equity and Venture Funds
Private Equity and Venture Funds use the WFD database to broaden the scope of their marketing campaigns. Whether premarketing or actively fund-raising, private equity and venture funds must raise capital within a specific time frame. Marketing efforts must be efficient and produce results. Managers must quickly identify a target audience that is likely to respond to their message. Using WFD to source investors by category, location, and even current strategy interest, private equity and venture capital firms significantly increase their success rate.
Featured Literature
Additional Literature